2011 TRE Telethon in Aid of Cudeca Hospice

About the Telethon

The Telethon (radio auction) has been run for a number of years, but in the last 5 years alone it has been instrumental in raising over 220,000€ to support Cudeca - the Cancer Care Hospice in Arroyo de la Miel, Benalmadena. Originally run as the REM Telethon with Maurice Boland as the host, the Telethon is now run by Talk Radio Europe with Steve Gilmour co-ordinating and hosting the show. The concept of the Telethon is that TRE listeners, local (and some quite remote!) businesses and any supporters of Cudeca Hospice donate items to the Telethon - these items then being auctioned live on air on the Telethon day (this year on Friday December 2nd). The Telethon radio auction, which runs from 10:00 to 19:00 on the day, has various TRE presenters playing music, talking to visitors and introducing guest artists whilst, at the same time, interacting with the listeners who phone in with comments and bids and eventually auctioning items to the highest bidders. Auction items fall into many categories - there are hair & beauty sessions at salons and spas, holiday stays in hotels and apartments, celebrity endorsed and signed items, business services, golf tickets, food & wine, novelty items, lessons, healthcare, restaurant meals, jewellery - and many more unusual items that you never knew you wanted. A key point to the success of the Telethon has been the fact that some supporters are prepared to give things which cannot normally be purchased - thus we have enjoyed great success with items such as meals prepared by Anthony Worrall Thompson, a jacket worn by Elton John, dinner with Peter Stringfellow at his club and rounds of golf at the members-only La Zagaleta Golf Club. In addition, last year we started to broaden the scope more and offered items which would be appreciated by supporters living in other countries - i.e. box seats at Rangers Football Club and a stay at the Edge Hotel in Alderley Edge, Cheshire.

Donate an auction item

If you would like to contribute a prize for the Telethon, please contact Laura Haggis via the Cudeca Hospice switchboard 952 564 910 or e-mail pr@cudeca.org.

Telephone Numbers to Call

When an auction item is LIVE ON AIR, please telephone the TRE studio on 902-444-461 For Bids on items NOT ON AIR, or to make a DONATION or DEDICATION, please call TRE Reception on 952-799-953 .

Bid on-line on the web

The radio Telethon again uses this TRE Telethon website which allows people to view and make bids on items on the web for two weeks prior to the radio auction, up until 1 hour before the batch of auction items goes live on the radio. When you bid on-line for a specific auction item, you will be asked for a name, location, telephone number and value - which will then appear against the item on the web (but with the telephone number partially concealed). The lastest web bid will be the starting point for the on-air auction of the item on the live TRE Telethon radio show. Note that items which fail to reach their reserve price may be withdrawn and sold elsewhere for the Charity, at the organiser's discretion. The website will be closed for bidding after 19:00 on Friday 2nd December.

Donations

You can make an line donation via the website and, if you wish, add a message. You will be offered the option of displaying the donation and message on the website or remaining anonymous with no display at all. We regret that this year we have had to remove the option of specifying a track for dedication, as it proved impractical to manage on the day. If you would just like to participate by making a donation and/or a dedication to the Telethon without using the website, you can phone the TRE reception (952 799 953) on the Telethon day and give your name, telephone number and amount you would like to donate. In either case, someone from the Cudeca administration staff will call you back to take a Credit Card payment.

Total amount raised

Ongoing information on the amount raised will be broadcast from time to time during the Telethon day, with the final figure (once available) being broadcast on the radio station, published in the local press and highlighted on both Cudeca´s and TRE´s websites.

When will bidding on items end?

In order to allow listeners and bidders to understand the time at which an item will be finally sold, the majority of the auction items will be split into hourly batches. This means that a mixed selection of items will be concentrated upon and (hopefully) sold in each hour of the Telethon, with certain selected (high-value) items running throughout the whole day and finally closed in the last hour of the show. This “selling hour” for each item will be added on the evening of Wednesday 30th November and made available on the website and the radio all day Thursday 1st December. Note that auction items which do not achieve a realistic (or in some cases a reserve) price may be kept open for a longer period than indicated withdrawn from the auction.

Payment

Please note that a Credit Card is our preferred method of collecting the payment. Once an item has been "sold" to a buyer during the radio show, the details of the sale will be passed to the administration staff. Within an hour of placing the winning bid, the buyer should expect to receive a telephone call on the number they used to call the show or registered on the web. A Cudeca volunteer will ask you for your Credit Card details and the location where you would like to collect your purchase.

Collection of Goods

In the event that a purchaser is unable to collect the prize from either of the two collection points, the purchaser will be responsible for paying the carriage charges for any item that has to be sent to them by mail or courier. Note that, in order to minimise the disruption to TRE's day-to-day business, prizes will only be available for collection at the TRE offices on the day of the Telethon or on Monday 5th December. After the 5th, all prizes will be managed out of the Hospice administration in Arroyo de la Miel. Monday It should be appreciated if purchasers were to collect their prizes as soon as possible.
Talk Radio Europe reception is open between 09:00 and 15:00 on weekdays and can be found on the first floor of the La Colonia Commercial Centre at the junction of the A7 a Avenida de la Virgin del Rocio in San Pedro de Alcántara, Malaga 29670 (offices on the floor above MacDonalds restaurant).
Cudeca Hospice is open between 08:30 and 17:00 on weekdays and can be found at the small roundabout on Avenida del Cosmos, in Arroyo de la Miel, Benalmadena 29631. (exit 222 from the A7/E15, turn right at the petrol station roundabout at the bottom of the slip-road and go straight past the Avenida del cosmos roundabout with the large shiny globes)

About Cudeca Hospice

Foundation Cudeca was set up by Joan Hunt OBE more than 15 years ago in order to provide palliative care to patients with non-curable cancer in the Málaga province. It is a registered charity in Spain (MA/728). The Foundation has now grown to include 12 charity shops, multiple medical support teams and the Hospice Centre in Arroyo de la Miel with the in-patients unit, day centre and administration facilities.
Cudeca care programmes are offered completely free of charge within the province of Málaga. The costs of running the foundation amount to over 2.5Million Euros per annum. Public donations contribute more than 90% of the Foundation´s income, with events such as the TRE Telethon providing substantial support.
The situation of advanced cancer and other life-limiting illnesses is complex and affects all aspects of life at physical, psychological, social and spiritual levels. In order to fulfil its objectives Cudeca has multidisciplinary teams consisting of doctors, nurses, social workers, psychologists, physiotherapists and qualified volunteers who attend to patients. It is not only the patient that needs assistance. Palliative care recognises the vital role of families and carers, and their own needs. Support is provided throughout the illness and extended to the bereavement period. Cudeca care programmes are characterised by their flexibility and continuous adjustments to attend these needs as they arise. Cudeca has developed the care programmes to include : 4 teams working on the home-care programme; a 9-bed in-patient unit; an out-patients clinic; a day-care centre; psycho-social, rehabilitation programmes and a counselling services.
For more information about Foundation Cudeca, please visit our website www.cudeca.org

19th November - Live Bidding Starts

• Majority of Items available
• Online Bidding Commences - 10:00

1st December - Batch / Auction Times created

• Sale times (batches) added to website
• All Items have a "batch time" added indicating the hour when the item will be sold live on the radio

2nd December - Telethon Radio Show

• 10:00 Phone-in bidding commences on-air on a batch-by-batch basis
• Live Telethon auction show with music, guest visitors, live interviews and news from your favourite TRE presenters.
• 19:00 Live show ends .

3rd December - Weekend of 3/4th December no collections possible - both receptions closed

5th December - Items available for collection at TRE and Cudeca Hospice

• 10:00 items available for collection at TRE studio or Cudeca Hospice receptions
• 18:00 Unclaimed items at TRE relocated to Cudeca Hospice

7th December - Items only available for collection at Cudeca Hospice

• 10:00 items available for collection at Cudeca Hospice reception only
• n.b. Dec 6th and 8th are National Holidays, therefore no collection possible